According to the designer’s idea, Gucci Rush is “free, direct, instinctive, penetrative and certainly modern, simple, precize and spontaneous.” Gucci Rush is a modern, oriental fragrance with the accords of exotic trees. The sweet lavender freshness quickly transforms into the spicy-woody heart of the composition with sandalwood, cedar, incense, Okouma tree. The long trail is composed of patchouli, sandalwood, white musk.

The perfume was created in 2000 by Daniela Roche-Andrier, Antoine Maisondieu and Antoine Mainsondieu.