Givenchy will launch their new fragrance for men in September 2008 and it will be advertised by pop star Justin Timberlake. The modern and contemporary perfume named Play Intense will be presented in a bottle shaped like an MP3 player. It will be made of milky glass, with cafalonium frame and rubber button to press. This fragrancy creation Givenchy Play Intense is a work of perfumers Emilie+Coppermann and Lucas Sieuzac (Symrise), under direction of Françoise Donche, the perfume nose of the house of Givenchy. The perfume in EDP concentration contains notes of bergamot, tangerine, pink pepper, vetiver, Tonka and patchouli. It will be available in the amount of 100 ml. Several commercials will accompany this perfume. They were made in black and white, by Tom Munro. The noses behind this fragrance are Emilie Coppermann and Lucas Sieuzak.