Clinique, which belongs to Estee Lauder company, launched a fragrance with a simple name – Simply Clinique.

This oriental fragrance does not fit in into the traditional three-phase structure of a fragrance: top, heart and base. Its designer Raymond Matts developed a composition on three equally represented lines: clarity, comfort and intimacy. The clarity is reached by white flowers, the pleasant feeling of comfort by soya milk; soya grains and smokey wood provide an intimate aura. It was launched in 2004.